More businesses announced in Downtown Wellen Park

VENICE, Fla. (April 27, 2022) – Two new businesses are coming to Downtown Wellen: a one-of-a-kind home decor boutique and a nail bar specializing in healthier, non-toxic manicures and pedicures amidst a social atmosphere.

Rick Severance, president of Wellen Park, announced the recent additions of Breakwater Home Fashions and Paint Nail Bar to the downtown lineup.

“We have been very deliberate in the selection of downtown’s businesses to ensure they reflect the needs and preferences of residents in Wellen Park and the surrounding area,” said Severance. “Breakwater and Paint add another layer of convenience, vibrancy and energy to Downtown Wellen.”

Both businesses expect to open upon the completion of Downtown Wellen’s first phase, on track for fourth quarter 2022.

Proprietors Mike and Rene Perry said their 1,725-square-foot Breakwater boutique will offer distinctive coastal-inspired home accents and accessories not available online or sold elsewhere.

“Breakwater will have very unique products that complement the homes in the area,” said Mike Perry. “It will always be a different shopping experience, always fresh and moving.”

With a seaside palette of blues, white, tan and emerald, the store will offer a changing inventory of lamps, lighting, vases, console and side tables, artwork, window treatments, decorative accent pieces and area rugs from an array of international vendors.

The Perrys also plan to highlight work by local artists and offer art-themed events. Breakwater will also provide consultations and commissioned pieces.

The couple, from Atlanta, discovered Wellen Park and its planned downtown after long-time friends moved to the nearby Island Walk neighborhood.

“I’ve always had a passion for interior design,” said Rene Perry. “Mike and I have always wanted to do something in Florida with home decor but never found the right opportunity until now.”

Sarasota-based Paint Nail Bar was founded by Mark Schlossberg in 2014. Today, there are over 30 locations in 16 states, as far west as California.

“We’re not a nail salon,” said Schlossberg. “We’re a social environment and we happen to also do nails. Paint is an engagement and experiential brand.”

Jessica Haworth, a former Paint client, is the owner of the Downtown Wellen location, a 1,650-square-foot space which will offer eight pedicure and eight manicure stations, all custom designed.

“There isn’t anything like Paint in the area,” said Haworth. “A lot of customers at the Sarasota flagship drive from Venice. I talked to them, and they’re thrilled to have a Paint so close to home.”

Paint uses all-natural water-based products free of toxins, fumes and animal testing for healthier nails, said Schlossberg. It also offers vegan lines and a safe alternative to dip nails.

“As a customer for six years, I always felt like each visit to Paint was an experience,” said Haworth. “I love the fact that Paint does not look, feel, or smell like a traditional nail salon. The customer service, cleanliness, wonderful energy and attention to detail are just a few of the things that kept me coming back year after year and eventually drove me to open my own in Venice.”

Paint will offer a small boutique featuring locally sourced jewelry and gift items. Waxing and eyelash extensions could be available in the future, Haworth said.

Downtown Wellen is the vibrant central hub and gathering place for Wellen Park and the region, offering retail, restaurants, beauty and professional services in a picturesque setting of intimate park areas, a large event lawn, Solis Hall for concerts, community and private events, and waterfront destinations along Grand Lake.

Diners will discover a variety of cuisines choices in Downtown Wellen – from new American and Italian, steak and seafood to super-premium ice cream, pizza and tavern fare. Restaurants include the lakefront The Banyan House, Mirabella’s Italian Coastal Cuisine, Oak & Stone, Villani & Co. and Bright Ice. The Yard, a collection of shipping containers retrofitted as food kiosks, offers casual options, counter service, an outdoor seating area and recreational activities.

Also coming to Downtown Wellen are Capstan Financial Consulting Group and Kind Vibes Outfitters with kayak, paddleboard and bicycle rentals for adventures on the water and exploring the 2.8-mile lakefront walking and jogging trail.

Designed for connections to nature and community, the downtown also offers a hammock grove and a lounge area underneath a nearly century-old heritage oak tree. A unique playground blends into its natural surroundings and provides an imagination spot for young visitors.

Consistently ranked among the U.S.’s top fastest-selling master planned communities annually by prominent real estate consulting firm RCLCO, Wellen Park offers a mix of residential, commercial and recreational options. The community currently has approximately 9,500 residents, and at full build-out will have more than 50,000 residents and 22,500 homes within its three distinct districts: West Villages, Downtown Wellen and Playmore.

For more information about living at Wellen Park, call 941-960-7805, go to or visit the Welcome Center at 12275 Mercado Drive in Venice, Fla. The Welcome Center is open Monday-Saturday, 10 a.m. to 5:30 p.m. and Sunday, noon to 5 p.m.


Jennifer Hamilton, Gravina, Smith, Matte & Arnold Marketing and PR, 239-275-5758, [email protected]

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